![]() Since then, search engines (Google, Amazon) and social media have drawn advertising dollars away from television, resulting in less funds going towards the making of Australian drama.Īustralia is not unusual in this regard. The introduction of multi-channels from 2009, like 7mate, 9Life and Eleven, challenged the business of commercial broadcasters, incurring new costs but with no increase in television advertising spending. The slow death of Australian children's TV dramaĪlthough many might assume the challenges facing Australian TV drama are a result of the 2015 arrival of streaming services, our data illustrates the disruption began much earlier. These quotas were removed entirely in 2021, with big implications for animation producers. This has largely been caused by Seven, Nine and Ten increasingly using animation to fill their children’s drama quotas from the mid-2000s. Rather, the number of episodes for each title has dropped significantly across all commissioners - commercial broadcasters, national broadcasters, Foxtel and the streamers.Īnother trend is the shift in children’s drama production from live-action drama to animation. ![]() ![]() Interestingly, the number of titles produced yearly has not changed much. Rather, there are implications for Australian-owned companies that might lack the resources (money to develop new ideas, international sales networks) to go head to head with foreign-owned firms.Īnd with 38% of Australian drama now made by foreign-owned companies, this means taxpayer supports, such as the proposed 30% tax rebate for producers of Australian films and TV shows, are going to overseas firms. Our concern here regarding foreign ownership isn’t one of foreign influence (as might be the case when considering news). ![]() Still, these hours of Australian-made drama matched Foxtel’s that year. The introduction of streaming services in 2015 provided minimal additional Australian drama hours, with 22 hours commissioned by all providers in 2019. This trend was especially pronounced after 2009 when the ABC received significant extra funding for drama and children’s programs for three years. From 44 hours in 1999, the ABC’s annual local drama output had fallen to just five hours in 2006. In contrast, national broadcasters, mostly the ABC, increased their drama hours. Still, even with the inclusion of soap operas, hours of adult drama on commercial channels fell by 45% over this time. We excluded long-running soap operas such as Neighbours or Home and Away from this count because soaps account for so many hours of Australian drama they obscure the changes elsewhere. Our analysis of that data, published in the Australian Drama Index, found hours of adult, prime-time drama produced by commercial broadcasters Seven, Nine, and Ten fell by 68% between 19. Our research explores how new technologies enabling multichannels and streaming services, combined with changes in the global TV business, have impacted homegrown drama.Īs a first step, we assembled a database of all the Australian TV drama series produced since 1999. The shrinking length of the average Australian TV drama reflects other substantial changes in production over the last two decades. ![]()
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